When Uniqlo opened their flagship store in London they needed to get the word out in a big way. From interactive window displays to posters & street installations, this is how we shared their brand story.
Uniqlo. Made for all.
To be handed out at the tube exit on opening day.
Made for... large/medium/small.
Try it on in-store and your photo gets uploaded to the window display & to an online gallery of people who like the same item of clothing.
We got people hungry again for the 80’s classic, Planters Cheez Balls, staging a comeback for the brand by placing one single can on eBay. After 10 years of longing super fans responded, bidding in excess of $2k for the can, and spreading the news online via social media. And when the final bid was finally placed Planters donated the proceeds to the winner’s food bank of choice and announced a limited run release. Cheez Balls were officially back on the map & in a store near you. Yum.
Nike wanted to big up its presence in Eastern Europe with the local running crews. How to go about it? Using Nike+ we created a program to track & route runs and create special DJ-curated running mixes to accompany each unique running route. Running up hill? You need to pump it up. Cooling down? Time for a chill track.
People publish. People share. People run music.
Sonos wanted to make some noise about their wireless Home Sound Systems, so we created Sonos Stage — a live event, a demo, and a PR piece all in one.
An upscale Saudia Arabian jewelry brand wanted a new website that spoke volumes about luxury, craftsmanship and attention to detail to their Middle Eastern and European audience. We delivered the new ghassanonline.com.
We created these tongue-in-cheek posts for Pip & Nut's Instagram feed to stir the sides in their Crunchy V Smooth peanut butter campaign.
In a pitch for a spot/acne cream launching in South America & Europe we landed on the idea that we knew acne really well, but teens... not so much.
Mother's Day in the U.K. calls for dropping some mom truths on the kids via some promo press.
Digital ads. Print. Posters. Emails. Events. We did it all, and quickly. Working with some of the worlds best illustrators, artists and collaborators to bring to life the Guardian in all her glory, we helped promote a leading liberal voice (& its dating website while we were at it.) With pride.
Done weekly and sometimes daily. Quick turnaround was the name of the game.
To encourage young journalists to enter the competition we sent them an application booklet to remember.
